Design | Direction | Motion
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Nike: Arena of the Mind

Kevin Durant of the Oklahoma City Thunder faces his fears every time he steps foot on the court. This commercial spot highlights the one-on-one battle that takes place within the arena of his mind. Intended to sequence editorially with a background voiceover, the spot boasts of Durant's ability to quite literally instill fear within fear itself, which is represented as a graphic, animated abstraction.

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